SEO Vs SEM

By Matthew Kwan
Principal Consultant, Adams Company Limited (www.adamshk.com)
© Copyright. All rights reserved.

Search Engine Marketing (SEM) is a paid advertising whereas Search Engine Optimization (SEO) is a way of optimizing your natural search results to be shown in higher positions of the non-paid area of the results in a page for specific keyword search.

Traditionally, SEO may help companies to get more exposure over their competitions to reach more potential customers when SEM was not so popular. However, for some very competitive industry segments, SEM is playing an important role to help companies to get their marketing message to their target customers faster and easier.

There actually has no strict rule in choosing to use SEM or SEO or both across the board but it is always a matter of budget Vs return!

Find out more on http://www.blogger.com/www.adamshk.com/e-Marketing/sem_seo.htm