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Wednesday, August 21, 2019
Re:(1) $46214
Thursday, June 30, 2016
Top 10 Tips for Generating More Sales Leads Online
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Tuesday, July 15, 2014
「機」匯難縫的「擊」戰!
作者: 關廣智 [白武士有限公司首席顧問] 原稿列於 「突破Channel」 issue 46 June 2014
表情符號的虛偽
不能觸摸的內心
不為人知的侵犯
侵權正常化
無限的文化
真假未分狂轉載
感覺主宰一切
Tuesday, February 18, 2014
Digital Public Relations, are you doing it?
When we talk about Digital Public Relations, the most important thing is toknow that the major momentum behind DigitalAGE and MobileAGE is from thescreens of 4 to 10 inches. If you cannot conquer using contents that arefitting to this most basic requirement, you will not be successful. Basically, Digital PR is covering the followingtopics on the following topics. Personally, I think we are facing amore difficult task than we were in the previous generation when TV, Newspapersand Magazines were still dominating our mainstream of media channels!
- Where is your audience?
- Rethinking the proper channels for Press Releases in DigitalAGE and MobileAGE!
- Making an impact larger than you thought!
- Voice Vs Noise in a Viral World?
- Corporate Communications in a Postmodern Context
- Negative Responses as a New Normal!
- Are you really successful with your Online Reputation?
- Can you build Corporate Image through Online/Digital Advertising?
Tuesday, January 7, 2014
2014 : 7 Most Important Tasks for Online/Mobile/Social Media Marketing Strategy
- Is my corporate website Mobile Ready from 4 to 10 inches? i.e. iPhone, Galaxy Note, Galaxy Tab, iPad Air…
- Are you already advertising on Google/Baidu/Bing (Yahoo) using Mobile Bidding setting?
- Are you already advertising using location base filter or SMS for mobile devices?
- Are your online advertisements having location or click-to-call extensions to increase conversion from mobile devices?
- Are you purposely recruiting “loyal” members in your mobile database for future direct marketing?
- Are you building a team of mobile customer service on the most popular mobile messaging platforms? i.e. WhatsApp/WeChat
- Are you getting ready to enable “Online/Offline” integration at your physical shop through mobile devices? e.g. NFC, QR Code…