Adams - Matthew Talks About Search Marketing

「網民8秒找不到資料，即走！」

2010-06-02 香港經濟日報

以下內容擇碌自 ETNet 經濟通, 參閱全文

營銷顧問公司 Adams 首席顧問關廣智坦言，不少網站的設計過於繁複，消費者在找到產品資料前，可能被迫觀看長達數十秒的宣傳片，嚇怕客戶。網民耐性有限，關坦言︰「網民8秒找不到資料，即走！」他建議網站設計以user friendly為主導。

關廣智以護膚品牌 Olay為例，消費者登入內地網站後，可先看到不同性別及年齡層的明星，如周迅及黃曉明，點擊後輕易找到符合自己的產品系列。

他又建議，港商可在公司網站設立不同社交網平台的連結，並成立會員制，提高顧客對品牌的忠誠度。

D&B Seminar: Expanding Business Through Social Network Marketing 20100318

Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) presentation at D&B (Dun & Bradstreet) event on the topic of Social Network Marketing

D&B Social Network Marketing Seminar 20100318

View more presentations from Adams Company Limited.

Social Media Marketing Basics

By Matthew Kwan
Principal Consultant, Adams Company Limited (www.adamshk.com)
© Copyright. All rights reserved.

Internet has become the most prominent media for communications in this age. Facebook, Youtube, Twitter, Blogs, ...etc are the best channels in reaching out to people both socially and in business. The success of President Obama's campaign showed us how social media network can be used to disseminate information as well as creating mass awareness at a great speed of time. This is especially true for people of the age between 15 to 50 years old. We are all connected by just "Six Degree of Separation" and this is the key to success for Sales & Marketing professionals to learn and master.

The future is "Go Social" even in business. Never before advertising can be interactive and social media is making it possible that Word of Mouth (WOM) is having a new meaning through using the powerful applications and tools provided by the social networks. It is evolving at a great speed and the potential exponential growth of business is out of imagination for any business.

Find out more on www.adamshk.com/e-Marketing/social_media.htm

SEO Vs SEM

By Matthew Kwan
Principal Consultant, Adams Company Limited (www.adamshk.com)
© Copyright. All rights reserved.

Search Engine Marketing (SEM) is a paid advertising whereas Search Engine Optimization (SEO) is a way of optimizing your natural search results to be shown in higher positions of the non-paid area of the results in a page for specific keyword search.

Traditionally, SEO may help companies to get more exposure over their competitions to reach more potential customers when SEM was not so popular. However, for some very competitive industry segments, SEM is playing an important role to help companies to get their marketing message to their target customers faster and easier.

There actually has no strict rule in choosing to use SEM or SEO or both across the board but it is always a matter of budget Vs return!

Find out more on http://www.blogger.com/www.adamshk.com/e-Marketing/sem_seo.htm