Designing Powerful & Effective Search Keywords of Your Business

By Matthew Kwan © Copyright. All rights reserved. Principal Consultant
Adams Company Limited www.adamshk.com

Keywords or tags or labels are very important by e-Marketing term as they can help you to be searched by search engine easier or to do contextual marketing more effective and etc. You may use them for Search Engine Marketing, Search Engine Optimization & etc.

It may sound difficult but in effect it is just a matter of using the right method when designing powerful & effective search keywords of your business for e-Marketing. You may refer to my previous written article on "The 5C's of Business Planning" for detailed description on how to identify your Customers, Competitors, Complementors, Channels and Costs. The answers to the designated questions will help you to list out the top-most important keywords of your business.

After having done the analysis of 5C’s, it will be only a mechanical process to expand the list of keywords with some specific verbs or nouns adding in front or after your keywords making it like phrases to be specific enough that one would use them to search your company’s products/services as discussed in the article of “Search Engine Keywords Must Be Cost Effective”

The final result of the keywords list generated from this process can be very long but you can always to shorten the list when you have captured enough data from your search engines. It is relatively easy to remove those under-performed keywords of few impressions or clicks.