E-Mail Marketing is an very effective tool, yet very difficult to master in today's environment with so many junk or spam mails bombarding our e-Mail inbox everyday. It is relatively "cheap" to cover a broad base of customers directly. The key success factor to e-Mail Marketing is to send the targeted e-Mail message to the right target audience. Subject line is the very first barrier for any e-Mail to be opened by your potential customers though the design of the message also plays a very important role.
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