Thursday, January 7, 2010

Proactive building your company's web presence

By Matthew Kwan
Principal Consultant, Adams Company Limited (www.adamshk.com)
© Copyright. All rights reserved

Adams Company Limited www.adamshk.comThe Internet is too huge to cover but we still need to make big effort to get as much exposure as possible to let our potential customers to have easier time to find us in this Internet AGE. You need to have a formulated strategy to increase your web presence by proactively explore and register company products and services in most relevant & popular websites which may have high traffic from your target customers. This not only helps search engines like Google, Yahoo and Baidu to be able to find our customers' websites, also the list of search results from assorted websites can actually increase the credibility of their company. This is particularly helpful for companies just started their Internet campaign and strategy to raise their general ranking at a faster pace. 

Trading Portals
There are many trading portals or online directories for business and many of them are free of charge for registration. It is just a matter of time and effort in filling in the forms and designing the right marketing messages on these portals or directories. Though in certain case fee maybe required for some very niche industries, it is a relative simple and relevant way to get your company exposed to the right potential customers.

Search Engines Directories
Companies can do quite much by just registering themselves on the famous search engines directories. In general, it is free of charge but just need to wait for the process to complete. However, it is helping so much for their natural or organic search results when it is done.

Find out more on www.adamshk.com/e-Marketing/web_presence.htm

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