Mastering Search Engine Marketing Basics

By Matthew Kwan
Principal Consultant, Adams Company Limited (www.adamshk.com)
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Baidu, Google and Yahoo is definitely the biggest and most powerful search engines in the world. However, companies and marketing professionals must be careful enough to choose the right search engine for the right market for their specific industry as well as their specific target potential customers and audiences.

In general, Google is the No. 1 leader of search engine in the world. It has a very sophisticated interface and system (AdWords) that would allow you to uniquely and accurately define your marketing campaigns to reach your target customers across countries and regions. It would also allow you to advertise your text ad or image (banners) and video/animated ads on their extensive partner network of those which already join through AdSense.

However, there are always local kings like Baidu in China which is the default choice for many people both commercially and personally for searching Chinese websites that are hosted and targeting the mass population of Internet users in China. On the other hand, Yahoo is especially more prominent than other search engines in certain countries/regions like Hong Kong, Taiwan, Japan...etc.

Find out more on www.adamshk.com/e-Marketing/seo_sem.htm