e-Mail Marketing as an effective tool!

By Matthew Kwan
Principal Consultant, Adams Company Limited (www.adamshk.com)
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E-Mail Marketing is an very effective tool, yet very difficult to master in today's environment with so many junk or spam mails bombarding our e-Mail inbox everyday. It is relatively "cheap" to cover a broad base of customers directly. The key success factor to e-Mail Marketing is to send the targeted e-Mail message to the right target audience. Subject line is the very first barrier for any e-Mail to be opened by your potential customers though the design of the message also plays a very important role.

The technical requirement of sending e-Mails to your customers systematically and periodically as well as observing the legal issues involved is mandatory to any company which considers employ e-Mail Marketing seriously.

Not only Subject line is the very important barrier to the email readers, the content of e-Mail promotion is also extremely important. There are actually many little tactics to apply in order to perfect an attractive e-Mail message driving the target audience to respond as well as taking action according to your design.


Find out more on www.adamshk.com/e-Marketing/edm.htm