Adams - Matthew Talks About Baidu Search Marketing

Baidu, Google and Yahoo is definitely the biggest and most powerful search engines in the world. However, companies and marketing professionals must be careful enough to choose the right search engine for the right market for their specific industry as well as their specific target potential customers and audiences. Baidu in China which is the default choice for many people both commercially and personally for searching Chinese websites that are hosted and targeting the mass population of Internet users in China.

Adams - Matthew Talks About e-Marketing

Pricipal Consultant of Adams (www.adamshk.com) - Matthew Kwan Talks About e-Marketing and the best know methods.

Adams - Matthew Talks About e-Mail Marketing

E-Mail Marketing is an very effective tool, yet very difficult to master in today's environment with so many junk or spam mails bombarding our e-Mail inbox everyday. It is relatively "cheap" to cover a broad base of customers directly. The key success factor to e-Mail Marketing is to send the targeted e-Mail message to the right target audience. Subject line is the very first barrier for any e-Mail to be opened by your potential customers though the design of the message also plays a very important role.

Adams - Matthew Talks About Social Network Marketing

Internet has become the most prominent media for communications in this age. Facebook, Youtube, Twitter, Blogs, ...etc are the best channels in reaching out to people both socially and in business. The success of President Obama's campaign showed us how social media network can be used to disseminate information as well as creating mass awareness at a great speed of time. This is especially true for people of the age between 15 to 50 years old. We are all connected by just "Six Degree of Separation" and this is the key to success for Sales & Marketing professionals to learn and master.

Adams - Matthew Talks About Search Marketing

「網民8秒找不到資料，即走！」

2010-06-02 香港經濟日報

以下內容擇碌自 ETNet 經濟通, 參閱全文

營銷顧問公司 Adams 首席顧問關廣智坦言，不少網站的設計過於繁複，消費者在找到產品資料前，可能被迫觀看長達數十秒的宣傳片，嚇怕客戶。網民耐性有限，關坦言︰「網民8秒找不到資料，即走！」他建議網站設計以user friendly為主導。

關廣智以護膚品牌 Olay為例，消費者登入內地網站後，可先看到不同性別及年齡層的明星，如周迅及黃曉明，點擊後輕易找到符合自己的產品系列。

他又建議，港商可在公司網站設立不同社交網平台的連結，並成立會員制，提高顧客對品牌的忠誠度。

D&B Seminar: Expanding Business Through Social Network Marketing 20100318

Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) presentation at D&B (Dun & Bradstreet) event on the topic of Social Network Marketing

D&B Social Network Marketing Seminar 20100318

View more presentations from Adams Company Limited.

Social Media Marketing Basics

By Matthew Kwan
Principal Consultant, Adams Company Limited (www.adamshk.com)
© Copyright. All rights reserved.

Internet has become the most prominent media for communications in this age. Facebook, Youtube, Twitter, Blogs, ...etc are the best channels in reaching out to people both socially and in business. The success of President Obama's campaign showed us how social media network can be used to disseminate information as well as creating mass awareness at a great speed of time. This is especially true for people of the age between 15 to 50 years old. We are all connected by just "Six Degree of Separation" and this is the key to success for Sales & Marketing professionals to learn and master.

The future is "Go Social" even in business. Never before advertising can be interactive and social media is making it possible that Word of Mouth (WOM) is having a new meaning through using the powerful applications and tools provided by the social networks. It is evolving at a great speed and the potential exponential growth of business is out of imagination for any business.

Find out more on www.adamshk.com/e-Marketing/social_media.htm

SEO Vs SEM

By Matthew Kwan
Principal Consultant, Adams Company Limited (www.adamshk.com)
© Copyright. All rights reserved.

Search Engine Marketing (SEM) is a paid advertising whereas Search Engine Optimization (SEO) is a way of optimizing your natural search results to be shown in higher positions of the non-paid area of the results in a page for specific keyword search.

Traditionally, SEO may help companies to get more exposure over their competitions to reach more potential customers when SEM was not so popular. However, for some very competitive industry segments, SEM is playing an important role to help companies to get their marketing message to their target customers faster and easier.

There actually has no strict rule in choosing to use SEM or SEO or both across the board but it is always a matter of budget Vs return!

Find out more on http://www.blogger.com/www.adamshk.com/e-Marketing/sem_seo.htm

Proactive building your company's web presence

By Matthew Kwan
Principal Consultant, Adams Company Limited (www.adamshk.com)
© Copyright. All rights reserved

Adams Company Limited www.adamshk.comThe Internet is too huge to cover but we still need to make big effort to get as much exposure as possible to let our potential customers to have easier time to find us in this Internet AGE. You need to have a formulated strategy to increase your web presence by proactively explore and register company products and services in most relevant & popular websites which may have high traffic from your target customers. This not only helps search engines like Google, Yahoo and Baidu to be able to find our customers' websites, also the list of search results from assorted websites can actually increase the credibility of their company. This is particularly helpful for companies just started their Internet campaign and strategy to raise their general ranking at a faster pace.　

Trading Portals
There are many trading portals or online directories for business and many of them are free of charge for registration. It is just a matter of time and effort in filling in the forms and designing the right marketing messages on these portals or directories. Though in certain case fee maybe required for some very niche industries, it is a relative simple and relevant way to get your company exposed to the right potential customers.

Search Engines Directories
Companies can do quite much by just registering themselves on the famous search engines directories. In general, it is free of charge but just need to wait for the process to complete. However, it is helping so much for their natural or organic search results when it is done.

Find out more on www.adamshk.com/e-Marketing/web_presence.htm

Mastering Search Engine Marketing Basics

By Matthew Kwan
Principal Consultant, Adams Company Limited (www.adamshk.com)
© Copyright. All rights reserved.

Baidu, Google and Yahoo is definitely the biggest and most powerful search engines in the world. However, companies and marketing professionals must be careful enough to choose the right search engine for the right market for their specific industry as well as their specific target potential customers and audiences.

In general, Google is the No. 1 leader of search engine in the world. It has a very sophisticated interface and system (AdWords) that would allow you to uniquely and accurately define your marketing campaigns to reach your target customers across countries and regions. It would also allow you to advertise your text ad or image (banners) and video/animated ads on their extensive partner network of those which already join through AdSense.

However, there are always local kings like Baidu in China which is the default choice for many people both commercially and personally for searching Chinese websites that are hosted and targeting the mass population of Internet users in China. On the other hand, Yahoo is especially more prominent than other search engines in certain countries/regions like Hong Kong, Taiwan, Japan...etc.

Find out more on www.adamshk.com/e-Marketing/seo_sem.htm