Ahead of the e-Marketing Game with Right Search Engine Marketing Strategy

By Matthew Kwan © Copyright. All rights reserved.
Principal Consultant

Adams Company Limited www.adamshk.com

As it is so dynamic the (internet) world getting to be, Search Engine Marketing is something you cannot ignore in order to win the e-Marketing game. So, how to make sure our strategy is the right one? Here are some tips I would recommend anyone who want to be ahead of the game:

1. Identify Local King: Each market/country may have the Local King you must aware of that most people (80%?) may have preference to use that search engine. e.g. Yahoo in Hong Kong, BaiDu in China and Google in a lot of other countries...etc. However, you still should advertise on other search engines even they are not the Local King to make sure you have a presence.
2. Smaller Budget with Specific Keywords: If you are not sure what budget to use at the start, try always with smaller amount with the more specific keywords (i.e. phrases instead of single words) first.
3. Register on Web Business Directories: Other than paid advertising, you should also go aggressively to register as many web business directories as possible. This is very strategic as typically these directories are easier to be searched by search engines.
4. Exchange Banners/Links: Your business partners including suppliers and customers are very valuable to you and you should always ask them to exchange banner or links with you to cross promote each other. The more links are referring your website the higher chance search engines can show you with higher position.
5. Grow Your Website Hit Rate: Grow your website hit rate to let your website listed higher by search engine. However, it is easier said than done to grow your website hit rate. One important thing to bear in mind is to encourage your visitor to use your website rather than viewing only!