Making your e-Marketing Campaign a Success

By Matthew Kwan © Copyright. All rights reserved.
Principal Consultant
Adams Company Limited www.adamshk.com

Obviously, when you ask any marketing professionals, they will tell you Return On Investment (ROI) is the way to measure success of any marketing activity. However, what are the returns should we expect from e-Marketing campaigns that would make them really successful? I have shared these many times in public and would like to reiterate here with the following 3 most important indicators.

• Sales Oriented - Any marketing activities fundamentally are tools for generating sales. Somebody may argue on this point but it is the reality we have to face that the reason of any business organization is to make money through sales. Hence, if your e-Marketing campaign is not helping you to generate sales, there must be something you should change to make sales happened.

• Community Building - Many times, sales volume is a function of your customer reach/base. The larger the set of your target customers, the greater chance you may get higher sales. If your e-Marketing campaign is not expanding your customer base and they are not coming back to visit your website frequently, your e-Marketing budget will never be effectively used.

• Affiliated Websites - The more business partners are willing to put up your website link to their websites, the higher chance to get "free" marketing opportunities and let search engines to search your website easier. At the same time you may be able to reach broader customer based through your business partner network. Eventually, your expanded network will help you to grow your customer community and sales.

These 3 indicators are very much inter-related and they are influencing each other in a lot of sense. If you can master your e-Marketing campaign with good results of these 3 indicators, I can guarantee you your e-Marketing campaign will differently a successful one!