Search Engine Keywords Must Be Cost Effective

By Matthew Kwan © Copyright. All rights reserved.
Principal Consultant
Adams Company Limited www.adamshk.com

A lot of companies now are advertising on the popular search engines to promote their products and services. However, how many keywords should you advertise to get the best results? Some servicing companies are suggesting clients to publish only a few "top most important" keywords but in my opinion you got to advertise with the Most Cost Effective keywords.

So how do we quantify cost effective, it is a matter of getting the maximum exposure with the best prices. For example, you may get maximum exposure when you are bidding for the first 5 positions but your prices must be high. However, you may get 70% of the same exposure of the top 5 positions on the first page of search results with just a fraction of the costs of the first 5 positions. There is not formula to help you to do this but you need to experiment your bid prices in order to achieve a optimal point. The bad news is as it is a dynamic business, that means you have to do this constantly!

The other point to make is that you have to look out for other Cost Effective keywords by evolving your keywords with variations like in plural forms, adding verb before nouns, specifying your targeted locations to make your search keywords list more specific and like a sentence/questions you would type when you try to search for something. This takes a lot of creativity in order to perfect your keywords list but over time you will certainly get the pay back, I can guaranteed!