Starting Your e-Mail Campaign with Your Allies

By Matthew Kwan © Copyright. All rights reserved.
Principal Consultant

Adams Company Limited www.adamshk.com

It is too easy to get bounced back or blocked by Spam Analyzer of any email system whenever you send out anything to anyone these days. First of all, you should try your best to convince the receiver on your distribution list to add your email address to their address book to decrease the chance of classifying your email as junk email sender. Even your e-Mail is safely landed in their In-Box, there are four categories of people are likely to have better interest to read through your message and they are your:

1. Suppliers: Suppliers are the group of people who want to keep up with your relationship and continue to sell you products & services. They are very likely to read through everything you send in order to know you better. We have so many experiences that our Suppliers became our customers along the way! Nice!

2. Business Partners: Business Partners are the group of people who want to leverage your network and business opportunities to grow business together. Since your business direction may impact their business direction, they are typically paying close attention to your e-Mail campaign messages to make sure they are keeping up the pace with you. The power of word of mouth and referral is exponential and greater than you can imagine. However, it takes time to build up a good and solid Business Partner Network!

3. Existing Customers: Existing Customers are the group of people who want to make sure they are getting the value for money from your products and services. As they have already lowered their barrier to your products/services, they have high interests to continue business with you provided the quality of your products/services are fine. Same again, word of mouth will eventually become a power tool of marketing to grow your business when your existing customer base grows larger.

4. Prospects: Prospects are the ones who already took action to call you up for enquiries and explore the opportunities for building up business relationships. Any new promotion and new products/services may trigger their buying desires. We have seen many cases that prospects may not purchase our products/services at the first instance but over time, they come back to purchase other products and services or refer other people to do business with us. So never give up of selling!